
Vice-Chairman
Director
Joe began his career with The Coca-Cola Company in South Africa and Atlanta. In 1979 he founded Pentagraph in South Africa which grew internationally as KSDP, with offices in London, Amsterdam, Hamburg, Dubai, Sydney, Johannesburg and Stellenbosch. In 2001 the group was acquired by WPP Plc., the world-wide media and communications group listed on the LSE, to become the world’s largest brand consultancy, Enterprise IG. Today, known as Brand Union the brand consultancy has 24 offices in 17 countries.
Joe has personally consulted for global companies such as Daimler Chrysler, The Coca-Cola Company, Vodafone, GE, CitiBank, ABN Amro, Richemont, Fiat Group and Ferrari SP. He is recognized as one of the pioneers and global leaders in brand strategy, applied design and product development.
Joe returned from London in 2003, where he had headed up the group as Non-Executive Chairman and immediately got involved in private equity and venture capital. In 2008 Kieser co-founded Invenfin, a member of the Remgro Group of Companies.