De Villiers Chocolate is a bean-to-bar artisanal chocolate maker that sources its organic, Rain Forest Alliance-certified cocoa beans directly from African farmers. The company is a leader in innovation, developing nut butter chocolate as well as no-added sugar ranges which are Vegan and KETO certified.
The business, started by Pieter de Villiers in 2009 in his garage, is now a recognised brand sold in Woolworths and other leading retailers’ stores across South Africa. The flagship De Villiers Chocolate retail store is situated at the popular Spice Route wine farm in Paarl, with product also available online.
"I wanted the right partner that saw the potential of the business, shared our values and could allow us to add scale throughout the operation, which is the major challenge. Invenﬁn brings important skills to the table to support me – their strong governance coupled with extensive knowledge of business strategy, product development, marketing and sales means that I can stay focused on the quality of the product."
- Pieter de Villiers, owner and CEO