De Villiers Chocolate investment

De Villiers Chocolate

De Villiers Chocolate is a bean-to-bar artisanal chocolate maker that sources its organic cocoa beans directly from African and South American farmers to produce UTZ-certified, single-origin chocolate.

The business, started by Pieter de Villiers in 2009 in his garage, is now a recognised brand sold in Woolworths stores across South Africa, with significant international markets beckoning. The flagship De Villiers Chocolate retail store is situated at the popular Spice Route wine farm in Paarl, with further locations to be opened soon.

"I wanted the right partner that saw the potential of the business, shared our values and could allow us to add scale throughout the operation, which is the major challenge. Invenfin brings important skills to the table to support me – their strong governance coupled with extensive knowledge of business strategy, product development, marketing and sales means that I can stay focused on the quality of the product."

- Pieter de Villiers, owner and CEO

Spice Route
Suid-Agter Paarl Road
South Africa